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Social Pressure

What is Status Anxiety?

Likes and follower counts turn social connection into a visible score. Constant comparison against those numbers creates a steady background of anxiety.

Where it comes from

Leon Festinger's Social Comparison Theory (1954)

How it hooks you

Exploits social comparison: a feed full of curated, above-average lives reads to the brain as a drop in your own social standing.

What the research shows

The RSPH #StatusOfMind survey rated Instagram the worst of five major platforms for young people's mental wellbeing.

Source: Royal Society for Public Health, #StatusOfMind report (2017)

How to resist it

Hide like counts where the platform allows it, or switch to chronological, algorithm-free feeds.

Where you’ll run into it

More social pressure tactics

Explore all 66 tactics in the app