What is Advergames?
An advergame is a game built entirely around a brand, so the enjoyment of playing becomes associated with the product itself.
Where it comes from
Branded Web Games (2000s)
How it hooks you
Exploits affect transfer: positive feelings experienced during play attach to the brand behind the game.
What the research shows
Children who enjoy a snack-brand advergame show measurably higher purchase intentions afterward.
Source: Radesky et al., 'Digital Advertising to Children', AAP Policy Statement, Pediatrics (2020)
How to resist it
Ask whether you would still play if the logo were removed. If not, limit your time with it.