What is Context Collapse?
Platforms merge family, colleagues, friends, and strangers into one audience. A post written for one group is easily misread by another, which generates conflict.
Where it comes from
Broadcast-Style Social Feeds (2000s)
How it hooks you
Exploits flattened audiences: removing context makes misunderstandings more likely, and misunderstandings generate high-engagement conflict.
How to resist it
Use different platforms for different social circles, or move conversations into private group chats.