What is Asymmetric Friction?
Companies make their preferred action extremely easy by using a large, bright button. Meanwhile, the option that actually protects you gets buried under multiple menus and confusing steps.
Where it comes from
Consent-Flow Design (2010s)
How it hooks you
Exploits decision fatigue: when choosing is tiring, most people take the easiest visible path, so designers control which path is easiest.
How to resist it
Take the extra 30 seconds to find the 'Reject All' option instead of accepting the default.